The Bluebird Collection
Newsletter
Luxury Ski Travel, Curated Thoughtfully
A bi-weekly newsletter for people who approach their time in the mountains as seriously as they approach everything else.
What You’ll Get
Every Other Friday, You’ll Receive:
Mountain destinations presented properly. Knowledge from someone who has spent time in these mountains intimately. Not surface coverage, but the perspective that comes from years of experience knowing where to go, when to go, and who to work with.
Hospitality principles applied. Twelve years managing fine dining restaurants and members clubs in London and New York means I understand what makes experiences exceptional. How anticipation beats reaction. Why relationships matter more than transactions. How to design trips with proper pacing and rhythm.
Conversations with people who know. Recent: travel photographer Zhenya Swan on Gstaad. Upcoming: guides, hoteliers, others who understand these places deeply.
Specific recommendations. Which hotels. Which guides. Which restaurants. Which mountains. Based on real experience, not affiliate relationships or sponsored content.
What I’m building. Behind the scenes of creating a members-club approach to ski travel.
What You Wont Get
Gear reviews (plenty of sites already do this)
Generic ski advice you can find anywhere
Affiliate links or sponsored content
Weekly emails cluttering your inbox
Quality over frequency. Thoughtfulness over content for content’s sake.
Who This Is For
This Newsletter Is For People Who
Value curation over consumption
Understand that proximity without compromise is its own form of luxury
Want ski trips designed by someone who actually thought about the details
Appreciate the difference between being a guest somewhere and being a member somewhere
If that sounds like you, join below.
Who’s Writing This
Ethan Figueroa-George
Four years working in luxury hotels across the French Alps - Val D’isere, Courchevel, Chamonix, Meribel, Tignes, and Val Thorens.
Twelve years managing fine dining restaurants and members clubs in London and New York.
Now focused on bringing that level of hospitality expertise to curated ski travel.
Join Readers Who Think About Skiing Thoughtfully
Start receiving thoughtful perspectives on luxury ski travel.
Get In Touch
Questions about curated ski travel? Interested in the newsletter? Want to know when curated experiences launch? Reach out and I’ll get back to you.